Minimum research record
- Research question and inclusion criteria.
- Sample size and sampling method.
- Data collection dates.
- Definitions for every calculated metric.
- Known limitations and potential sources of bias.
What we will not do
- Backfill numbers to match a headline.
- Treat correlation as causation without evidence.
- Present a client anecdote as an industry benchmark.
- Hide material exclusions that would change how the reader interprets the result.
Updated 2026-09-12. Sources, methodology, limitations, and material commercial conflicts are disclosed where relevant.