YouTube Strategy
Choose topics, audience, TOFU/BOFU mix, packaging, and the operating decisions that determine what the channel should make.
How to Choose YouTube Topics for Buyer Intent
YouTube strategy is the decision layer before production: who the channel is for, which problems it should own, what topics deserve videos, how each idea is…
How to Connect Title Thumbnail Hook and CTA
A strong YouTube CTA is a continuation of the problem the viewer has just recognized. Match the next step to the video intent, explain what the viewer will…
How to Create BOFU YouTube Videos
Practical guidance on how to create bofu youtube videos for consultants, coaches, and expert-led businesses using YouTube for authority and qualified demand.
How to Create TOFU YouTube Videos
Practical guidance on how to create tofu youtube videos for consultants, coaches, and expert-led businesses using YouTube for authority and qualified demand.
The YouTube client-acquisition system: offer → content → trust → CTA → funnel → attribution
YouTube generates business when six connected systems work together. Most channels optimize one piece at a time. We prefer to diagnose the chain from…
What does a YouTube Strategist do
Practical guidance on what does a youtube strategist do for consultants, coaches, and expert-led businesses using YouTube for authority and qualified demand.